Developed a capsule collection of signature styles for a New Vintage-Inspired Knitwear Brand by Celebrity Influencer & Stylist Natalie Joos. Launching this Fall 2017 with a small assortment of silhouettes in key seasonal colours with some novelty styles and retro inspired intarsias. Made here in L.A. Shop the collection here this Fall.
Responsibilities include managing the seasonal design development process, from concept to delivery, by sourcing, designing, creating & executing original, trend-appropriate design concepts that meet market needs and drive sales, and coordinate the timely execution of each stage in the process.
New Game Changing E-Commerce Site The Front Row . Bringing High-end Affordable Fashion to Celebrate Women of All Sizes.
The goal of our brand and site is to feature an amazing high quality product at affordable price and in sizes that are never separated into categories. Our brand aesthetic is modern and fresh, and of course we refuse to make women feel like they have to be a certain size to look beautiful.
Responsibilities include managing the seasonal product design development process, from concept to delivery, by sourcing, designing, creating & executing original, trend-appropriate design concepts that meet market needs and drive sales, and coordinate the timely execution of each stage in the process.
Provide Art Direction & Styling for our Lookbooks, Campaigns & all Branded Marketing material. Manage the social media content and Brand Image through visual storytelling.
FOUNDER / CREATIVE DIRECTOR
A Luxury L.A. Fashion House Founded on The Principles of Freedom, sophistication & femininity. Proudly Made in L.A.
Conceive & create brand concepts, inspiration and colors based upon what will appeal to the market. Create a strong brand identity by reinforcing the brand aesthetic through Visual Storytelling, Art Direction, Marketing Media & Curated Content.
- Executing Vendor and Mill Development research for Fabrics and Garment Styles. - Research Fashion trends and Colour, Working with Team on Mood and Colour Direction for Developments. Inspiring new contemporary and commercial concept for each season. - Conduct Trend reports and Shop Research, Attend Trend Forecasting Seminars and Use the Internet / Fashion Blogs as a resource for Trend / colour Inspiration for GA Development Package. - Design and Develop Collection of Garments / Trims and Fabrics seasonally. - Provide Design Support for the Teams in LA and Europe.
2009 - 2010 (1 YR)
Designed and Manufactured capsule collection of woman's wear and accessories. Sourced Fabrics and Suppliers of trimmings Developed textiles. Designed Branding and merchandising, including building a website. Coordinated various photo shoots, working with a full team of creative professionals. Building a public profile, establishing a presence and building relationships with various publications.